Re: FW: [tabi] [aw-announcements] Great message from Sharon Lovering #article


What about the accessibility piece?

-----Original Message-----
From: Melissa Hammitt []
Sent: Friday, April 15, 2016 8:31 AM
Subject: Re: [TechTalk] FW: [tabi] Fwd: [aw-announcements] Great message from Sharon Lovering

They also have a 30 day free trial same as Netflix so go try it. :P Err, I guess this change is probably the reason that they will be having a $2 price rate hike next month.

On 4/15/16, Kimsan <> wrote:

HowOn a different note, is hulu accessible?

From: Matt []
Sent: Friday, April 15, 2016 1:56 AM
Subject: [TechTalk] FW: [tabi] Fwd: [aw-announcements] Great message
from Sharon Lovering

FYI, see below. <>

From: <>
[] On Behalf Of Lynn Evans
Sent: Friday, April 15, 2016 2:51 AM
To: <>
Subject: [tabi] Fwd: [aw-announcements] Great message from Sharon

Sent from my iPad

Begin forwarded message:

From: "Robert Acosta" <
<> >
Date: April 14, 2016 at 11:12:44 AM EDT
To: <>
Subject: [aw-announcements] Great message from Sharon Lovering

From: Sharon Lovering via leadership []
Sent: Thursday, April 14, 2016 6:11 AM
To: <>
Subject: [leadership] Netflix press release

Netflix to Enhance Access for Customers Who Are Blind

In a first-of-its-kind settlement, advocates for people who are blind
have reached an agreement with Netflix to make accessible the movies
and videos offered through the Netflix video streaming and DVD rental subscriptions.
The settlement provides that Netflix will make its video content
accessible by adding a new technology called “audio description” as a
feature that blind customers can activate so they can more fully
understand and enjoy the movie and video experience.

The settlement was reached between Netflix and the American Council of
the Blind (ACB). The Massachusetts-based Bay State Council of the
Blind (BSCB) and Robert Baran, an individual who is blind, were also
parties to the settlement. These blind advocacy organizations and Mr.
Baran were represented by Disability Rights Advocates (DRA), a
national non-profit legal center.

Netflix provides one of the nation’s most popular online streaming and
DVD rental services, offering convenient and affordable video
entertainment, including original content, to millions of Americans.

Under the agreement, Netflix will provide audio description for many
popular titles in its streaming and disc rental libraries. Audio
description technology lets blind people know what is happening in
scenes without dialogue or scenes with significant visual elements via
an audio description track that contains narration of the visual
elements that is synchronized with the show or movie. Television and
movie studios will create the audio description tracks and provide
them to Netflix. Without audio description, blind individuals do not
know what is happening in scenes without dialogue and can misinterpret
the meaning of other scenes. Under the settlement, Netflix will also
provide audio description for the “Netflix Original” shows that
Netflix has begun distributing such as “House of Cards” and “Orange is the New Black.”

Under the agreement, Netflix will also make its website and mobile
applications accessible to individuals who are blind and use
screen-reading software to navigate websites and apps. Screen-reading
software is an interface between people who are blind or low vision
and computers and/or mobile applications. The software creates an
audio version of text and images that appear on a screen that it reads
aloud to a user. The user then controls the computer or mobile device
by pressing keys or tapping on a mobile application. With the changes
Netflix is making, users who are blind or low vision will be able to
independently use the Netflix website and mobile applications.

This agreement is the first-of-its-kind to provide screen-reader and
audio access to users who are blind or low vision. These improvements
will provide people who are blind or low vision with unparalleled
access to online video entertainment services currently enjoyed by
millions of Americans. Millions of Americans identify as having a visual disability.

Kim Charlson, President of the American Council of the Blind,
commented, “We applaud Netflix for working with us to enhance access
to its services for people who are blind. Our goal is to expand the
availability of Netflix’s services to the blind community and to
increase the availability of audio described film and television
programming. Movies and television are a central pillar of American
culture. As television and movies are increasingly delivered through
streaming and home delivery services, ensuring that the blind
community receives access to this content is critical to ensure that
people who are blind are integrated into modern society.”

Attorney Rebecca Williford of Disability Rights Advocates explains,
“This is a great example of technology promoting greater accessibility
and inclusiveness for people with disabilities. We hope that the
outcome of our collaboration with Netflix will serve as a model for
others in the online video entertainment industry.”

A copy of the settlement agreement is available at

Sharon Lovering, Editor

American Council of the Blind

1703 N. Beauregard St., Suite 420

Alexandria, VA 22311 <>

Learn more about us at

Follow us on Twitter at @acbnational

Like us on Facebook at


Robert Acosta, President

Helping Hands for the Blind

(818) 998-0044 <>

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