Re: Welcome (back) iPhone SE?

Shelly Kane

I couldn't agree more.

On 4/16/2020 6:14 PM, Carolyn Arnold wrote:
I sent my sister the information about it, because just a
couple of days ago, she said she needed to replace her 7. I
told her it had a Home Button, so she could still use
fingerprint, although facial ID has been no problem to me.
Still, if you don't have to change, why do it?

-----Original Message-----
[] On Behalf Of Olusegun --
Victory Associates LTD, Inc.
Sent: Thursday, April 16, 2020 6:44 PM
Subject: [TechTalk] Welcome (back) iPhone SE?

Welcome (back) iPhone SE — but did Apple just cannibalize

Don't judge an iPhone by its cover... Remember iPhone SE?
It's that little rectangle which you could actually operate
one-handedly without spraining a finger.
released it in 2016, then stopped selling it in 2018. Now,
it's shockingly resurrecting iPhone SE for 2020, starting at
the (relatively) lower price of $399.

list of 2 items
• Looks: Pretty much the same as the iPhone 8 — a 4.7-inch
screen with a frame around it and a home button with Touch
ID. The real change lies on the inside...
• Specs: Better camera equipped with 4K video and portrait
mode. Also boasts a more powerful processor with the new A13
Bionic chip (sounds legit). Apple

it put "the brains" of iPhone 11 Pro in the body of SE.
list end

What interested us most was the timing of this launch...
Given the COVID-19 crisis, this might not seem like the best
time to ship a new product. Apple thinks it's a great time:

list of 2 items
• With the economy in shambles, it makes sense to introduce
a lower-cost phone. The new SE is $200 cheaper than the next
"cheapest" iPhone (and many Android models). A low-cost,
high-performance phone could thrive right now.
• With most Apple stores closed, people can't try before
they buy. Buying iPhones online becomes more attractive with
a lower price and newer product — Apple's trying to drive
excitement for online orders with this launch (people get
hyped on pre-orders).
list end

Is Apple cannibalizing itself?... Cannibalization occurs
when a new product is so irresistible it steals sales from
your other (often higher-priced) products.
Tesla's Model 3 stole sales from its Model S. But Apple
probably did a lot of research on this risk and decided

• More Upgrades: iPhone users might be more likely to
upgrade from their old phones after the launch of SE, with
that volume covering lost sales from pricier models.
• More Market Share: With this lower-priced option, Apple
might convert some Androiders — Google 's Android still
controls 70% of the world's cell phones.
• But if fancy new iPhone users change to the lower-priced
SE instead, that's a problem for Apple.

Denver, Colorado


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